Happiness Participatory Media: Cultural Differences in Happiness on Instagram

ABSTRACT
The Happiness Participatory Media analyzes Instagram data for visual cues with emotional expression (happiness), hashtags (words), gender, age, and locations, in order to get a clearer picture of how people portray their happiness from different cultures. This research looked at the actual patterns of the dataset to see how it is different and/or similar to the generalized idea of happiness today.

In our previous research, we were curious about how to approach theoretically social media images in general and to understand one’s emotional expression through social media, in particular, Instagram. We incorporated an ensemble of computational methods from machine learning, image processing, and information design to extract useful psychological indicators from photographic data. Hence, we discovered that the daily communication method has been changed drastically, which heavily influenced individuals’ perceptions of what they considered to be happy. In fact, physical appearance was by far a more important factor for young adults’ happiness than relationships, achievement, or travel/experience (Li & Kim, 2019).

Happiness Participatory Media centralized disparate archives of happiness expressions through Instagram from 3 countries in the international locations Seoul, Korea (four seasons), Naha Japan (one season), and New York (four seasons) and Los Angeles (one season) in the United States using a mix of theoretical, artistic, and quantitative methods. This rich media visualization will be assembled with thousands of photos to reveal interesting patterns and allow participants to navigate the whole set of 4,000 photos (1000 images of each location) with hashtags of #beautiful, #relationship, #achievement, and #travel. In addition, we will address social media as not only a function of emotional expression through images of oneself, but also opportunities to display a perfect version of oneself with a desired lifestyle. The project brought to light the development of participatory media and the diverse social & cultural contexts.

ISBN 978-3-030-51193-7
DIO 10.1007/978-3-030-51194-4_52
PUBLISHER Springer, Cham
PUBLICATION DATE 08 July 2020
AUTHORS Qiuwen Li & Young Ae Kim
CATEGORIES Emotional Design
KEYWORDS Happiness, Instagram, Cultures, Participatory Media, Visualization, Lifestyle, Emotion, Social Media, Social Network, Social Comparison, Self- concept, Emotional Responding, Body image, Vanity Validation

Method

The Project Team.

The project presentation has three major contents; 1) observation of the demographics of people taking pictures of themselves with the best representation of their interests and perception; 2) the visualizations of revealing patterns; 3) an interactive application in both 2D and 3D platforms that allows interactions and exploration of 4000 images associated with four hashtags (#beautiful, #relationship, #achievement, and #travel) as well as discovering new patterns.

The Team is multi-disciplinary with a wide range of backgrounds, including human factor psychologists, visual designers, programmers, data scientists from China, Korea, and the U.S. The project was coordinated by Young Ae Kim and Qiuwen Li who were also responsible for creative direction and visualizations.

Data Collection.

The first step was to create a dataset of images of four hashtags from each location, which required many steps. Each Instagram post has many hashtags in addition to the four research hashtags and often they overlap because Instagram allows thirty hashtags per post. A closer examination reveals that there are two types of images, images taken by someone else and images taken by oneself (selfies). For this project, it was not a concern whether it is taken by oneself or not. We focused on areas of four cities with different climate environments, including Seoul, South Korea (four seasons), Naha, Japan (one season), New York City (four seasons) and Los Angeles, California (one season), because we wanted to collect images and data with the same conditions in order to improve reliability and validity of the data. The project team inspected all photos collected to make sure images were tagged accurately in order to keep the data visually comparable.

Computer Analysis.

The data set of 4000 images will be analyzed by the different types of images, including location, climate differences, face size and orientation, how one’s body framed within the picture (e.g. full body, upper body, or face specific) emotional expression, presence of smile, eyes are closed or open and more. We will be comparing the measured images of characteristics between cities, genders, and ages. These measurements will be implemented in both VR and AR applications (see Fig. 2 and Fig. 3) to allow users t filter the image database by any combination of hashtags or an individual hashtag as well as any types of images of characteristics (see Fig. 1).

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Fig. 1. VR User Controller Interface.

OUTPUTS

The 3D visualization environment with Virtual Reality (VR). VR technology provides an engaging learning experience for users. It will allow users to access a big data set in an interactive manner. Happiness Participatory Media VR allows for self- guided exploration of the dataset. As a user enters the VR space, they will be exposed to space with hashtags on Instagram that represent individuals’ happiness, such as #beautiful, #relationship, #achievement and #travel. A user can get closer to each hashtag and choose a specific hashtag to access further information that is involved with the chosen hashtag. Users can select any hashtags floating around them, and as they choose a particular hashtag, a group of images associated with a chosen hashtag from 4,000 images and mean scores of datasets will be displayed. Fig. 5 displays the VR environment and Fig. 6 demonstrates the interface after a user chose a specific keyword. The VR experience will provide a multi-dimensional environment with the most memorable data visualization experience to explore the difference and similarity of how people portray their happiness from different cultures.

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Fig. 2. The Virtual Reality Environment User Interface

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Fig. 3. User Interface of each Instagram hashtag

The 2D visualization platform with Augmented Reality (AR) Experience. AR experiences expose users to learning and exploring environments through what they find interesting. Creativity and curiosity will be fostered for both student and general public users. Happiness Participatory Media AR is the perfect way to get students’ imagination flying. Participants will have interaction with 30 exhibited images of the most representable image from the 4,000 dataset through Artivive app, which provides moving images of each image that sparks users’ creativity. Fig. 4 is a demonstration of how it works.

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Fig. 4. Artivive App AR User Interface

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